The hosts discuss strategies for attracting and retaining new patients, including advertising, branding, and building a VIP patient list. They talk about effective strategies for attracting new patients through targeted Facebook ads and implementing key strategies for the patient experience. They explore the failure in repurposing a front desk person as a telemarketer and discuss the concept of an ideal patient. They emphasize the importance of adapting to patient needs and discuss effective ads for attracting new patients. They also highlight the importance of ground marketing, sharing their experience with a local 5K race event, and discuss adapting to a changing dental landscape and setting profitable fees.