Sangram Vajre is Co-founder & Chief Evangelist at Terminus and this episode is all about how marketing teams can start a movement and market like a category leader. When Sangram was on a flight home to Atlanta from Scott Brinker's MarTech conference in San Francisco, the internet wasn't working and he only had a pen and napkin for the journey. He'd been discussing the classic marketing funnel during the conference and sketched one out on the napkin. Then he flipped it. This was the Eureka moment for Sangram and that one sketch would trigger the #FlipMyFunnel movement. In this episode we hear about: - the #FlipMyFunnel story and how you can start a movement in marketing - account-based marketing and how to get started with this marketing strategy - why you should build communities, not commodities - how to build new categories and dominate existing ones - how to market like a category leader --- Terminus >> https://terminus.com/ Flip My Funnel >> https://flipmyfunnel.com/ Behind The Cloud >> https://www.goodreads.com/book/show/6659874-behind-the-cloud SaaStr >> https://www.saastr.com/blog/ Follow Sangram on Twitter >> https://twitter.com/sangramvajre --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward