Stop Selling Hours Start Selling Outcomes

10 snips

Nov 25, 2025

Noel Bagwell, a lawyer and leadership consultant, discusses how resilience and trust shape his work in legal services. He emphasizes the importance of fostering genuine relationships with clients while maintaining professionalism through strong contracts. Noel shares insights on overcoming imposter syndrome by recognizing personal strengths and weaknesses. He introduces his innovative subscription-based legal model that prioritizes outcomes over billable hours, and highlights how a proactive approach can transform client engagement. Tune in for valuable leadership strategies and authentic storytelling!

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INSIGHT

Principles Over Rules

Noel says guiding principles matter more than rigid rules in fast-changing areas like AI.
He answers to a higher authority which shapes choices beyond ethics rules.

ANECDOTE

Rebuilding Sparked A New Business Model

Noel consolidated his legal practice and leadership consultancy after a major personal rebuild in 2021.
He distilled lessons from recovery into his book Lead Again and formalized resilient leadership services.

INSIGHT

Leadership Failures Become Legal Problems

Leadership failures often precede legal problems in companies.
Fixing root leadership issues prevents costly legal disputes later.

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Are you a law firm owner looking for advice on improving leadership? In this insightful episode of the Maximum Lawyer Podcast, Tyson interviews lawyer and leadership consultant Noel Bagwell about personal experiences of resilience and rebuilding after major life changes, the importance of trust and communication in business, and his unique subscription-based legal model.

Noel shares his insight on the importance of trust in legal practice and in leadership consulting. Both involve building and maintaining relationships with coworkers, counterparts and clients. It is important to be mindful of how you structure your relationships with people and how you navigate conflict. If you can develop trusting relationships, you can be informal with how to do business. But, it is crucial to still create strong, formal contracts with clients to keep things professional.

Noel and Tyson chat about how to build confidence in yourself and clients. The first thing in achieving this is to understand your own competence. Think about what you excel in and what your weaknesses are, especially if you struggle with imposter syndrome. You need to rethink your mindset as it relates to yourself and your abilities. If there are areas of your firm that you are not strong in, such as contracts or intake, take some time to figure out a strong path forward to implement that change.

Take a listen!

2:20 AI, Simulation Theory, and Faith
5:56 Leadership Failures and Legal Problems
9:50 Strength, Masculinity, and Resilience
14:44 Parenting, Self-Defense, and Channeling Energy
16:21 Coaching, Focus, and Positive Guidance
18:14 Virtue, Competence, and Trust in Law
22:42 Work-Life Fusion and Authenticity
24:37 Preventing Overwhelm and Setting Expectations
32:57 Flat Fee vs. Hourly Billing
43:35 Competence, Confidence, and Identity
48:12 Layers of Identity and Belief

Tune in to today’s episode and checkout the full show notes here.

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