5 (Critical) Improvements We Made to Our Client Meeting Process
Dec 6, 2023
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Discussion on implementing surge meetings and five improvements made to the client meeting process. Integrating a Q&A form to enhance the client experience. Scheduling improvements and removal of the 30-minute phone call option. Benefits of sending pre-meeting emails to gather critical information. Recording and sharing client meeting videos and future updates.
Implementing surge meetings or similar strategies can benefit financial planners and create a more valuable experience for clients.
Continuous improvement and iteration in the meeting process can lead to a positive client experience and streamlined operations.
Deep dives
Overview of Value Summit
The podcast episode begins with an announcement about the upcoming Kitzis Financial Planning Value Summit. The virtual summit is a 4-hour event that features presentations from Michael Kitzis and the host, Taylor Schulte, as well as demonstrations by six financial advisors. The advisors share their processes and deliverables that showcase their firm's growth and success. The event registration includes access to a replay and all event deliverables.
Improvements to Surge Meeting Process
The host shares five improvements they implemented in their biannual surge meeting process. Firstly, they added a Q&A form to the meeting scheduling link, allowing clients to share specific topics they wanted to discuss. Secondly, they expanded the meeting window beyond just October, extending it to seven weeks to accommodate all clients. Thirdly, they introduced a 30-minute touch-based meeting option to cater to clients who wanted a more condensed session. Fourthly, they began individually emailing clients two weeks before the meeting to confirm critical information. Lastly, the host introduced a pre-meeting video sent two weeks prior to provide firm updates, housekeeping items, and educational topics. The video was well-received by clients, allowing them to prepare for the meeting and ask more specific questions during the session.
Benefits of Surge Meetings
The host highlights the advantages of implementing surge meetings, where clients are scheduled for formal review meetings twice a year. By batching meetings during specific time frames, the host states that it allows for better planning and preparation, increases the efficiency of meetings, and ensures that clients receive a proactive and focused service. The host suggests that implementing surge meetings or similar strategies can benefit financial planners and create a more valuable experience for clients.
Continuous Iteration and Improvement
The host emphasizes the importance of continuous improvement and iteration in the meeting process. By addressing pain points and implementing tweaks over the years, the host and their team have refined the surge meeting process to provide a positive experience for clients. The host encourages listeners to evaluate their own meeting processes and make meaningful changes to enhance client experiences and streamline operations.
Today on the show, I'm sharing 5 (critical) improvements we made this year to our client meeting process.
After years of trying to implement a good, systemized review meeting process...
...our team walked away from this last meeting cycle feeling like we FINALLY found our groove and created a positive experience for both us AND our clients.
And since creating a positive (and valuable) meeting experience for our clients helps to improve client retention and referrals, I think it’s still safe to say that we’re still talking some marketing today. 😊