11min chapter

Experiments in Advisor Marketing cover image

5 (Critical) Improvements We Made to Our Client Meeting Process

Experiments in Advisor Marketing

CHAPTER

Improving Client Meetings with Pre-Meeting Emails

This chapter discusses the benefits of sending pre-meeting emails to clients two weeks ahead of scheduled meetings, allowing the speaker to gather critical information and provide accurate recommendations. By proactively collecting updated information, it reduces the need for additional meetings and follow-up work. This change not only improves the preparation process but also enhances the overall client experience.

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