The Nick Bare Podcast 134: Building the Brand: Part 8: For the Committed
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Aug 18, 2025 The host shares insights on returning to the CEO role amidst brand rebuilding efforts. They discuss tough decisions made, including staff changes, emphasizing the need to foster a winning culture. Drawing parallels between endurance training and business, they reflect on the importance of consistency. 'Pruning' inefficiencies is highlighted as vital for growth. Exciting product launches and plans for international expansion are revealed, coupled with personal reflections on leadership and family. The journey is filled with challenges, lessons, and a forward-looking vision.
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Return To CEO And Fresh Start
- Nick Bare returned to the CEO role and moved back to Texas to fix an unfocused company culture and strategy.
- He reorganized offices, apologized to the team, and created a fresh-start energy in the workspace.
Prune Regularly To Enable Growth
- Prune consistently: remove underperforming products, systems, and initiatives so top priorities get attention.
- Focused resources make remaining opportunities grow faster and more efficiently.
Pruning Product Lines
- Nick Bare described discontinuing several products, including Endo Pump and GoBars, to realign the brand with endurance.
- He explained Endo Pump didn't fit the long-term vision despite past sales success.
