Stories That Sell: A Remodeler's Guide to Better Sales Conversations

In this episode of Remodelers on the Rise Kyle Hunt sits down with Mark Dixon of Odd Fellows Contracting to unpack the stories and simple frameworks he uses to sell remodeling work without feeling salesy. Mark shares his four possible decisions script, his spaghetti dinner and tomato analogies for talking about price and bids, and how he uses feel felt found and psychological reciprocity to build trust. You will hear how a lifetime in remodeling and decades of sales training turned into a practical toolbox of one liners, questions, and stories you can swipe and adapt for your own sales process.

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Takeaways

Sales is a skill that requires continuous learning and practice. Storytelling is a powerful tool in sales to connect with clients. Understanding client needs is crucial for effective sales conversations. Empathy plays a significant role in building trust with clients. Using analogies, like making spaghetti, can clarify complex ideas. Having a toolbox of sales techniques helps in various situations. Addressing price objections with understanding can lead to better outcomes. Creating an upfront contract sets clear expectations for clients. The remodeling process often involves going backwards before moving forward. Professionalism in sales doesn't mean being overly formal; authenticity matters.

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Chapters

00:00 Introduction to Mark Dixon and Odd Fellows Contracting 03:39 Mark's Journey in Remodeling and Personal Life 06:38 The Importance of Networking and Relationships in Business 09:28 Sales Strategies and Learning from Experience 12:43 The Role of Storytelling in Sales 15:50 Sales Tools: The Four Decisions and Upfront Contracts 18:40 Creative Sales Techniques: The Spaghetti Analogy 21:55 The Spaghetti Analogy: Understanding Client Needs 25:20 The Power of Storytelling in Sales 27:58 Comparing Remodeling Companies: The Tomato Analogy 32:06 Educated Homeowners: The Remodeling Landscape in 2025 34:43 Addressing Price Objections: Strategies for Success 40:49 Becoming a Professional Without Being Professional