83. Visionary & Integrator Dynamics: Mark C. Winters Pt. 1

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The Visionary/Integrator relationship is one I hear a lot of business owners wrestling with.  

Here is why - A lot of you likely fall on the visionary end of the spectrum.

You have a head full of ideas and a heart full of passion. You took the entrepreneurial leap and gave birth to what would become the business you own and lead today.

You saw opportunities where others didn’t and you have a natural ability to see what you COULD build.

But here's the thing. Visionaries can wreck companies. 

It’s possible to have too much vision, too many ideas. A Visionary can easily rip their team in a million directions or load them down with an unreasonable number of projects. Visionaries are also typically pretty terrible with holding accountability.

And your business pays for that.

The answer is to find an integrator. 

BUT

Just because you find an integrator, doesn’t mean your business will thrive. The Visionary/Integrator relationship is like a marriage. 

And just like a marriage needs frameworks, habits, and methods of communication that will set it up for a shot at long term success, so does the relationship between a visionary and an integrator.

Listen to this episode to hear from Mark Winters, the co-author of Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

Mark shares the frameworks you’ll need to set up to successfully navigate the waters of one of businesses most powerful relationships.

Episode Highlights:

• The visionary/integrator dynamic and why it can lead to friction or harmony depending on the relationship
• The character traits of the visionary and the integrator and why you typically won’t be both
• Why not everyone wants to be the visionary, and why the integrator role is so important
• The benefits to a business that has both roles as opposed to business that only has one or the other leading the team
• The amount of Visionary 'Juice' that a business needs and why a businesses will die when the have too much vision
• 4 ‘Readiness Signs’ a visionary be aware of  that will tell them it’s time to go and find an integrator

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