CPA Trendlines Podcasts Guess Who’s in Ideal Position to Fill the Coming Shortage of Financial Advisors? | Holistic Guide to Wealth Management
Jun 23, 2025
Philip Hecker, CEO of Bento Engine, and Seth Fineberg, founder of Accountants Forward, delve into the financial advisory landscape. They highlight the looming shortage of financial advisors, a golden opportunity for CPAs to step in. The conversation shifts to the evolution of CPA practices towards holistic advising, emphasizing empathy and building trust with clients. The duo discusses leveraging technology for proactive client engagement, enhancing relationships, and the urgent need for financial literacy among youth amid a vast wealth transfer.
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CPAs' Role in Wealth Management
- CPAs are uniquely positioned to embrace holistic wealth management now due to evolving client needs and technology.
- Integrating advisory services beyond numbers builds deeper trust and client value, advancing accounting's future.
Evolution of Wealth Management
- Wealth management evolved from stockbroker transactional roles to holistic, multigenerational client-focused advising.
- Focus now includes comprehensive family financial needs, integrating multiple service areas, powered by technology.
Use Data to Deepen Relationships
- Accountants should leverage client data to initiate meaningful financial conversations beyond compliance.
- Use cash flow forecasting and life event awareness to provide proactive, value-added advice.