

#Operations 4: Metrics are Meaningless without Segments with Brett Queener, VC & Former Salesforce EVP
Apr 19, 2019
Brett Queener, a venture partner at Bonfire Ventures and former EVP at Salesforce, shares insights from his rich background in SaaS business scaling. He delves into Salesforce's groundbreaking customer segmentation and its essential role in marketing and sales strategies. The conversation highlights the complexities of sales processes and the criticality of aligning with buyer understanding. Brett also emphasizes the importance of clear sales metrics to drive efficiency and the value of categorizing sales opportunities to enhance decision-making.
Chapters
Books
Transcript
1 2 3 4 5 6
Intro
00:00 • 2min
Salesforce: Pioneering SaaS Strategies
01:31 • 7min
Navigating Sales Complexity
08:37 • 18min
Deconstructing Sales Metrics: Close Rate vs. Win Rate
26:14 • 2min
Understanding Sales Metrics and Decision Dynamics
28:24 • 3min
Navigating Operations: Insights and Immersive Discussions
31:29 • 6min