Partnerships For Fun, Creativity (And Profit!) - Ernest Lee, citizenM

In this episode, Ernest Lee, Chief Commercial Officer at citizenM, shares how partnerships and collaborations are crucial for creating unique experiences and engaging the people you want to reach.

Listeners will learn:

• Why collaborations and partnerships are important for citizenM (01:13)
• How partnerships provide a shortcut to reaching target audiences and leveraging resources efficiently. (01:33)
• The impact of events and partnerships on creating the vibe you want and attracting like-minded people. (02:04)
• Details about citizenM's recent partnership with Yes Theory, a content creation team with nine million YouTube subscribers, and how it aligns with the brand's mission. (02:49)

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands