Make Money with Smart CFO Strategies | Matt Putra

Nov 21, 2025

In this insightful discussion, Matt Putra, a fractional CFO and founder of Eightx, shares his unconventional journey from manufacturing to finance. He reveals the critical importance of cash flow management and how to leverage key financial metrics for sustainable growth. Matt explains strategies for scaling e-commerce and CPG businesses, the power of 13-week cash flow forecasts, and how to take calculated financial risks. He also emphasizes the need for founders to embrace finance while discerning when to outsource crucial functions.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

From Pre-Med To CFO Path

Matt Putra left pre-med, worked in manufacturing, then returned to school for accounting while supporting a family.
He used work experience to apply learning immediately and pivot toward a CFO path.

ANECDOTE

Side Hustle Became The Business

Matt started Eightx part-time by helping a friend with an e-commerce business and ran workshops for other founders.
Demand grew from those wins and he transitioned full-time in 2021 after a planned exit from his firm.

ANECDOTE

Hiring Through Trust And LinkedIn

Early growth came from LinkedIn and being genuinely helpful, which made acquiring initial clients straightforward.
Hiring progressed via internal promotions and trusted industry connections rather than cold hires.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Matt Putra is a fractional CFO and founder of Eightx, specializing in helping e-commerce and consumer packaged goods (CPG) companies scale profitably and sustainably. With over a decade of experience, Matt has supported businesses generating $5 million to $100 million in revenue, expertly managing cash flow, raising capital, and building financial systems that empower founders to make data-driven decisions confidently.

On this episode we talk about:

Matt’s unconventional path to becoming a CFO, including working in manufacturing and private equity before founding Eightx
The challenges and strategies for scaling a business that heavily depends on personal expertise and trust
Why Matt chose e-commerce and CPG niches and how he built his client base primarily through LinkedIn and referrals
The importance of setting and tracking key financial metrics tailored to each business team for proactive management
Managing cash flow with weekly 13-week forecasts to foresee and handle financial challenges
Taking calculated financial risks as a founder and balancing ambition with cash flow realities
Advice for founders on understanding finance versus outsourcing critical financial functions
How Matt continues to build and scale Eightx with a growing team of CFOs, analysts, and accountants

Top 3 Takeaways

1. Key financial metrics and consistent cash flow forecasting are crucial tools for business longevity and scaling.
2. Scaling a fractional CFO business requires careful hiring and trust-building with skilled financial professionals.
3. Founders should focus on core finance understanding but outsource complex financial functions to experts like fractional CFOs.

Notable Quotes

"If you can figure out your top 20 financial metrics, you’re very likely to succeed."
"The most boring activity that exists in finance today is updating your 13-week cash flow forecast every week, but it makes you a better cash flow manager."
"Charge enough to overdeliver for your customers because it will cost more to deliver on your promises than you expect."

Connect with Matt Putra:

LinkedIn: https://ca.linkedin.com/in/mattputra
Instagram: https://www.instagram.com/mattwjputra/
Website (Eightx): https://eightx.co

✖️
✖️
✖️
✖️

🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.

🚀 Capture leads, nurture them, and close more deals—all from one powerful platform.

🎁 Get an extended free trial at gohighlevel.com/travis

Learn more about your ad choices. Visit megaphone.fm/adchoices