

The Reality of Sun Damage, The Truth About Aging, & How Samantha Brett Disrupted The Beauty Industry
Apr 11, 2025
Samantha Brett, the founder of Naked Sundays and a former TV news anchor, shares her journey into the sunscreen industry inspired by the dangers of sun exposure. She reveals alarming truths about skin cancer and the need for robust SPF protection. Discussing her innovative hydrating glow mist, Samantha emphasizes sun safety's importance, especially among younger generations. She also navigates the challenges of entrepreneurship in a competitive beauty landscape and offers practical tips for sunscreen application.
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Naked Sundays Origin Story
- Samantha Brett, a former news reporter, was inspired to create Naked Sundays after witnessing colleagues dealing with skin cancer.
- Existing sunscreens were inadequate for on-the-go application over makeup, prompting her to develop a solution.
Strict Australian Sunscreen Regulations
- Australian sunscreen regulations are the strictest globally, surpassing US and EU standards.
- This rigor ensures high efficacy but limits product availability.
Personal Skin Cancer Experience
- Despite Australia's strict sun safety culture, Samantha developed skin cancer.
- This experience reinforces that tanning is never safe and emphasizes regular skin checks.