Episode #33 | Angela Wick | How Business Analysts Drive Value in 10x Innovation

In this episode of The Only Constant, Lasse Rindom sits down with Angela Wick, a renowned expert in business analysis, to explore how the role of business analysts is evolving in today's landscape of rapid AI-driven innovation. With technology advancing at breakneck speed, traditional methods of gathering requirements and managing processes are no longer sufficient. Instead, business analysts must focus on continuous analysis and strategic alignment to help organizations navigate this era of exponential change. Angela Wick shares her insights on how business analysts can serve as the critical link between business and technology, enabling smarter decisions that drive real value.
Key points include:

• How business analysts must shift from traditional requirements gathering to continuous analysis to keep up with rapid technological change.
• The growing importance of aligning technology adoption with business strategy, ensuring experiments and AI-driven decisions add real value.
• Why managing data quality and breaking down silos is critical for companies to succeed in digital transformations and avoid costly missteps.

As the conversation wraps up, Angela and Lasse emphasize the need for a balanced approach to AI and innovation. By combining human judgment with AI capabilities, business analysts can help ensure that technology enhances processes without losing sight of the bigger picture. This episode is a must-listen for anyone interested in how business analysis is adapting to the challenges and opportunities of a rapidly changing digital landscape.

Want to know more about Angela Wick?
Angela Wick is passionate about how Business Analysis skills and practices contribute the value delivered with AI implementations.  She is the co-author of the recently released book "Futureproof - Amplifying Agility with AI and Insightful Business Analysis". She has spent her 25+ year career helping organizations and teams enhance the value innovative technologies bring to their business and customers by using flexible yet deep analysis practices. Angela has had over 2+ Million take her courses on platforms like LinkedIn Learning, and her BA-Cube Community, conferences around the globe, and 10 years at the University of Minnesota teaching business analysis.  She also has been a contributor and expert reviewer to many industry standards/publications about business analysis published by IIBA, and PMI. Angela strives to help others find the balance between agility and rigor in their business analysis practices.