The Best One Yet 🌴 “Nothing beats a…” — Jet2’s meme-of-the-summer. Uber’s Airbn-beating. The NFL’s ESPN hookup. Kevin = Cash.
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Aug 7, 2025 A British airline gains popularity from a viral TikTok meme, showing how humor in marketing can boost business. Uber's stock surges while Airbnb struggles, highlighting a dramatic shift in the travel industry. The NFL's strategic buy into ESPN raises eyebrows at Disney, which seems to be navigating a tough landscape. Meanwhile, a quirky Indian restaurant engages patrons with a fun game for freebies, showcasing innovative marketing wins. Get ready for insights on branding, growth, and the power of humor in business!
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Jet 2's Meme Boosts Sales
- Jet 2 airline's viral meme of a catchy jingle about vacations ironically shows vacation fails.
- Embracing this self-roasting meme actually boosted Jet 2's revenue by 15%.
Value of Self-Roasting
- Embrace your flaws by self-roasting to connect authentically with customers.
- Traditional marketing highlighting only strengths is less effective than humorously acknowledging problems.
Disney’s Profits Lie Offline
- Disney's most profitable segment is its physical theme parks and merchandise, not its tech streaming.
- The tech-heavy streaming services generate losses, highlighting Disney's 'opposite day' business challenge.