🌴 “Nothing beats a…” — Jet2’s meme-of-the-summer. Uber’s Airbn-beating. The NFL’s ESPN hookup. Kevin = Cash.
The Best One Yet
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The Viral Power of Humor in Airline Marketing
This chapter explores the surprising influence of a viral meme tied to Jet 2's catchy summer jingle, which ultimately enhanced the airline's business rather than hindered it. It also delves into the role of audio memory in marketing and the benefits of welcoming criticism for effective branding.
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