#73 - How to Build A Badass Brand and Stand Out /w Beatrice Gutknecht

🟪 Before we dive into it, join 500+ Solopreneurs and get for free each Saturday the episode learnings and insights into how I run my own business: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Beatrice Gutknecht, the Founder & Brand Strategist at Badassery by B & host of ‘The Art of Branding’ is taking established B2B businesses who are shaking things up from just another in their space to the obvious one, so they're perceived at a higher level and get stuck in minds - how do I do it? Leaning into their differentiation to create effective brand strategy 1:1.

Beatrice and I discusses overcoming fears like public speaking and the importance of stepping out of comfort zones. We explore the concept of leveraging outside perspectives in business strategies, particularly through business coaches, mastermind groups, and market research. Beatrice shares insights into her personal and business journey, including the origin and strength of her brand, Badassery by B.

The conversation emphasizes the importance of differentiation in branding, tapping into one's strengths, and maintaining consistency in messaging and visuals. The episode also addresses the significance of human connections in building a brand, how to stand out in a saturated market, and actionable steps to reassess values and mission in order to stay aligned and relevant.

🟪 Timestamps

(00:00) Trailer

(01:39) From Asia to Europe

(14:10) Paranormal Encounters

(17:26) Overcoming Fears

(23:41) The Power of Badassery

(25:55) Standing Out in a Saturated Market

(27:16) Building a Strong Brand Identity

(31:07) Leveraging Feedback for Growth

(35:39) Practical Steps to Differentiate Your Business

(48:28) How To Stend Out - One Week Challenge

🟪 Connect with Beatrice Gutknecht

• Website: https://www.badasserybyb.com
• Podcast: https://podcasters.spotify.com/pod/show/the-art-of-branding
• The Badass Mob (Newsletter) and free pop-culture guide to brand strategy: https://badasserybyb.com/the-badass-mob-newsletter/
• LinkedIn: https://www.linkedin.com/in/beatricegutknecht
• YouTube: https://www.youtube.com/@badasserybyb
• Instagram: https://www.instagram.com/badasserybyb/

🟪 Connect with Gabe Marusca - https://www.gabemarusca.com/bio

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Until Next Week,

Pura Vida!