Build a Better Agency Podcast EP 348: Advertising on Pinterest with Lindsay Shearer
As agencies, we tend to overlook certain platforms and channels when it comes to their perceived relevance to our audiences or bottom-line ad potential. That bias is one that Lindsay Shearer overcame to help her clients win new business and earn 2-3 times their initial ad spend on what most of us would consider an unlikely platform — Pinterest. During our conversation on this week’s episode of Build a Better Agency, Lindsay talks about what led her to experiment with Pinterest in the first place and why she quickly adopted the platform into her agency’s diversified ad strategies. If you’re wondering what advertising on Pinterest looks like, how it works, and why you might want to consider incorporating it into your ad strategies, then you’re in the right place. Join Lindsay and I as we talk about using Pinterest — part social channel and part interest-based search engine — to win high-quality, top-of-funnel business for ourselves and our clients.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:- What led Lindsay to experiment with Pinterest in the first place
- Why an entire department of Lindsay’s agency is now devoted to Pinterest ad strategies specifically
- How Pinterest functions as both a search engine and a social media site — and why that’s a game-changer
- The major role Pinterest plays in consumer behavior and the intentional purchasing decisions of its users
- What types of brands play well in the Pinterest space — and why
- How to set expectations for yourself, and your clients, about this channel that plays a bit differently than most
- Where Pinterest could fit into your current cross-channel ad strategies and how to get started