28: Stephen Wunker MD, New Markets Advisors on Building Solutions That Help Your Customers Get Things Done

Stephen Wunker (https://www.linkedin.com/in/stephenwunker/) Managing Director New Markets Advisors (https://www.newmarketsadvisors.com/) chats with Shripati Acharya (https://www.linkedin.com/in/shripatiacharya/) , Managing Partner Prime Venture Partners (https://primevp.in/) .Steve Wunker led development of one of the world’s first smartphones, has built and sold several successful businesses, and advises companies worldwide.He is Managing Director of New Markets Advisors and the author of several books including Costovation: Innovation That Gives Your Customers Exactly What They Want and Jobs to be Done: A Roadmap for Customer-Centered Innovation.He also writes for Forbes, Harvard Business Review, The Financial Times and other major outlets. He has an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a BA from Princeton University. He has also been a guest lecturer at Dartmouth’s Tuck School of BusinessTime Stamps:03:33 What is Jobs to Be Done framework06:13 Example of the framework for Ice cream company08:31 Applying the framework on technology startups14:43 Using the Jobs to Be Done framework for Product Market Fit16:35 Applying the framework in B2B scenarios19:50 Can this framework be applied to pricing?21:39 The bare minimum Stephen suggests entrepreneurs to do before creating and launching products27:04: Working with Clayton Christensen.Books Mentioned:Jobs to Be Done (https://amzn.to/2BVbjq6) - A Roadmap for Customer-centered InnovationCost-O-Vation (https://amzn.to/2BRuukL)Capturing New Markets (https://amzn.to/2DrTeAJ)Read the complete transcrip here (https://primevp.in/content/podcast/stephen-wunker-md-new-markets-advisors-building-solutions-help-your-customers-get-things-done/)Enjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this.Follow Prime Venture Partners:Twitter: https://twitter.com/Primevp_inLinkedIn: https://www.linkedin.com/company/primevp/

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