Marketing Made Simple #186: 5 Minute Marketing Challenge—Solve Your Customer's Problems
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Dec 11, 2024 As the holiday chaos unfolds, understanding customer needs is vital. The hosts dive into the importance of identifying customer problems: external, internal, and philosophical. They highlight how a clear narrative can enhance marketing messages and engage customers on a deeper level. A fun challenge is proposed, encouraging listeners to create quick marketing solutions that resonate with their audience. By focusing on pain points, marketers can position their products as the ideal answers to pressing dilemmas.
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Highlight Customer Problems
- Hook your audience by focusing on their problems in your marketing.
- If there's no problem, there's no compelling story to engage customers.
Three Problem Types
- Address three problem types: external, internal (feelings), and philosophical (injustice).
- Show customers you understand their struggles by acknowledging these problems.
DF Labs Example
- Ryan Toth's copy for DF Labs addresses cyberattacks (external) and feeling overwhelmed (internal).
- He uses questions to gently guide customers to recognize their problems.