LEADING BRANDS® — Wavebreak Podcast How Olipop Leveraged CX to Grow 600% (And Beyond) in 2020 with Eli Weiss
Our guest today leveraged customer experience to grow Olipop 600% in 2020—and they’re on track to DOUBLE that this year.
Eli Weiss joins the Wavebreak Podcast to talk about how more companies could be hacking growth by practicing new school customer experience principles.
In this episode you’ll learn:
- What exactly modern CX looks like, and how to make sure you’re not following a dated playbook unlikely to yield any results.
- The logic behind the counterintuitive decision Eli made when he encouraged his growth team to add friction to the Olipop funnel.
- Why keeping an open line of communication between Growth, CX, and Retention is essential to building an airtight brand.
Eli Weiss is Director of Customer Experience at Olipop, the soda you grew up sipping, but with the added benefit of microbiome and digestive health support.
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