On with Kara Swisher Is AI Hollywood’s Newest Star? Runway AI’s Vision for the Future of Film
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Sep 11, 2025 Cristobal Valenzuela, Co-founder and CEO of Runway AI, discusses how AI-generated videos are revolutionizing storytelling, making it accessible to aspiring filmmakers. He highlights the dual nature of this technology, capable of creating both innovative films and concerning deepfakes. The conversation dives into Runway's strategies to stand out against tech giants and the ethical responsibilities tied to AI in the film industry. Valenzuela also emphasizes the importance of keeping creativity at the heart of filmmaking while managing the challenges that come with AI adoption.
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Treat AI Video As A New Camera
- AI video is a new camera-like medium that requires mastery to use for storytelling.
- Cristobal says creators must leave old video assumptions and experiment with the medium's core.
Use AI To Speed Pre-Production
- Use AI in pre-production to accelerate storyboarding, previs, and iteration.
- Runway helps turn ideas into quick storyboards so teams test beats before costly production.
Kara's First Runway Video Misfire
- Kara's trial with three photos produced an imperfect video showing gender and facial errors.
- Cristobal notes new users need more references and iteration to get intended results.