Understanding Circular Design with Lindsay Lorusso – January 12, 2021

Sustainability is a buzz word in the entrepreneurship community – but what is true sustainability and how do we achieve circularity within our ventures? Just ask Lindsay Lorusso, Co-Founder and CEO of Nudnik!

Lindsay is a circular economy nerd   After spending 15+ years innovating in the waste management space she launched her own business, along with her twin sister (also a waste management alum), to tackle a growing global waste problem through their clothing brand, Nudnik. 

Nudnik transforms the softest 100% organic cotton off-cut fabrics and end-of-roll threads & trims that would otherwise pollute the planet into unisex, contemporary basics for kids with monthly rotating themes. 

Nudnik has successfully completed programs at the Joe Fresh Centre for Fashion Innovation, Next Canada’s Next Founders program and EY’s Velocity. Nudnik was selected for Desjardins Good Spark Program, a finalist for the BMO Celebrating Women Grant Program and as a leading Changemaker in the Changemaker Initiative with Startup Canada and Inniskillin Estate Winery.

“I believe that sustainability will be the biggest pillar of business going forward. So whatever you do, do it through a sustainable lens.” 

In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard, Lindsay discusses the circular economy, the global problem of textile waste, and running a business with her twin sister.

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