Understanding Circular Design with Lindsay Lorusso – January 12, 2021
Startup Canada Podcast
00:00
The Difference Between Up Cycling and Re Cycling?
Nidnik uses pre consumer waste, which is the pre consumer waste that we use for our products. The industry generates enough of it every year to give every person on earth six new tea shirts. We're taking something that would likely just go to land fill or urned, and were we're turning it into something of value. And what's really exciting about our growth is now we're producing monthly a - this isn't something that is seen in the industry very often.
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After spending 15+ years innovating in the waste management space she launched her own business, along with her twin sister (also a waste management alum), to tackle a growing global waste problem through their clothing brand, Nudnik. 
