
Omni Talk Retail Agentic Commerce At NRF & The Real AI Takeaways Microsoft Thinks Retailers Need Now | Spotlight Series
Jan 19, 2026
Amy Vener, Global Retail & Consumer Goods Marketing Director at Microsoft, shares her insights from NRF and the shift towards agentic commerce. With a rich background from Walmart to Pinterest, she emphasizes starting with the right problem rather than just technology. Amy highlights innovative use cases like conversational shopping agents and the role of connected stores in enhancing decision-making. Real brand examples, including Estée Lauder and Coca-Cola, illustrate practical AI applications that can drive significant results for retailers.
AI Snips
Chapters
Transcript
Episode notes
Start With Problem, Not Tech
- Do start with the problem or opportunity before choosing technology.
- Prioritize solutions that deliver measurable return on intelligence, not hype.
Conversational Commerce Reveals Data Gaps
- Conversational shopping demand exposes weak product data and catalog gaps.
- Retailers must enrich catalogs to enable accurate agentic commerce experiences.
Make Search Conversational
- Do use agentic AI to make search more conversational and capture nuanced shopper intent.
- Use those richer queries to return tailored product matches that traditional search misses.
