a16z Podcast The Basics of Growth Marketing: Engagement & Retention
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Apr 6, 2022 
Andrew Chen, a general partner at Andreessen Horowitz and author of 'The Cold Start Problem', and Jeff Jordan, also a general partner with a rich background from OpenTable and eBay, dive into the essentials of user engagement and retention. They discuss strategies to prevent startups from losing users, exploring the concept of the 'aha moment' and the importance of user segmentation. The duo emphasizes the role of cohort analysis and effective onboarding, while also touching on metrics like DAU-MAU to gauge user behavior and drive sustainable growth.
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Engagement Gravity
- User acquisition gravity also impacts engagement and lifetime value (LTV).
- As you acquire core demographics, subsequent users become less valuable, affecting engagement and LTV.
Pinterest's User Saturation
- Pinterest faces the challenge of already having acquired most American women.
- They need to focus on engaging and re-engaging their existing user base to continue growing.
Cohort Analysis for Engagement
- Analyze user engagement and retention with cohort analyses.
- Track user activity by grouping users acquired within the same timeframe and compare their activity over time.