Creator Debates How to Renegotiate with a Brand or Long-term Sponsor ft. Josh Summers (All Things Secured)
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Most creators allow long-term sponsorships to just… chug along. After all, it can feel like a lot of effort to renegotiate the terms of an already-lucrative relationship. Don’t fix what ain’t broke, right? But when more and more brands start competing for your attention, you owe it to yourself and your audience to re-evaluate even your most successful partnerships.
That’s why I’m giving Josh some tough love today.
I’m dissecting his entire sponsorship strategy and laying out the surprising number of ways you can completely justify asking for more cash from the brands you love.
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Josh Summers
Website - https://www.allthingssecured.com
Twitter - https://twitter.com/all_secured
YouTube - https://www.youtube.com/c/allthingssecured
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What's Creator Wizard all about?
Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.
Along with his wife April, he has been a full-time creator for over 9 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for over 7 years that helped other creators earn an additional $3M.
Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.