Marketing often seems like the wild west of data & analytics. Made up Key figures, vendor-provided promises of quick and easy sales. But how do we really create a distinction? And why is marketing even important? In this week’s episode your host Christian Krug interviews Louis Grenier, freelance marketing coach and consultant. Author of the book – Stand the f*ck out.

A great product might be a good start for a new business. But if no one has ever heard of you and your shiny new thing, people probably won’t come and buy from you.

This is where a great marketing story begins.

Unfortunately, there are several things that can go wrong here. From an unclear offer to an unknown buying group or a vague branding. Things can terribly influence your performance in the market. Platforms like google or meta now offer to help you and by just inserting some dollars to their tools your product will sell itself. Well if something sounds too good to be true, most of the time it is.

While there is nothing wrong with putting ads online and performance marketing itself, it also is only one half of the truth. If people know you, then it becomes more likely that they buy from you than your unknown competitors.

A huge part of that is defining your Unique selling point. The one meaningful thing that sets you apart from all the others out there. It doesn’t need to be something groundbreaking. It can be unbundling a wrapped process or putting something new to an established product or service. Like a nice can with a skull around water.

As people tend not to buy thing with rational decision making. This means that marketing is even more important. Which feelings does your brand give them? Do you help them to present themselves in special way?