From Side Hustle to Quitting Her Job in Just 4 Months! An interview with Olivia from Lila Studios
Nov 24, 2024
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Hear the incredible story of a social media manager who went from a corporate job to entrepreneurship in just four months. Discover the challenges of transitioning from fashion blogging to securing clients and building a successful freelance business. Learn about the importance of perseverance and networking in client acquisition, as well as the role of mindset in achieving business goals. This inspiring journey is filled with golden takeaways for anyone looking to chase their dreams!
Liv transitioned from a corporate job to full-time social media management in just four months through dedication and strategic client acquisition.
Her journey highlights the importance of persistence, adaptability, and effective communication in overcoming industry challenges and boosting confidence.
Deep dives
Liv's Journey into Social Media Management
Liv's path to becoming a social media manager began with her strong interest in social media and content creation, stemming from her experience running a fashion blog and later a fashion label. After feeling burnt out from her previous entrepreneurial endeavors, she explored a career in social media management and enrolled in a program that provided her with the necessary skills and confidence. This transformation led to her successfully transitioning from a corporate job to managing social media full-time within just a few months, serving as an inspirational example for those who doubt their timing in entering the industry. Liv’s story emphasizes that dedication and hard work can lead to significant career changes, demonstrated by her ability to quit her job early in 2023 after booking her first clients.
Balancing Side Hustling and Full-Time Work
While working a demanding full-time job, Liv successfully managed to build her side hustle as a social media manager by dedicating evenings and weekends to her new venture. This balancing act required organization and time management, demonstrating her determination to succeed without sacrificing her corporate salary. She highlights that cold pitching was crucial during the early stages, where she initially worked for minimal pay or in exchange for products to build her portfolio. This persistence paid off, as gaining just one client often leads to a snowball effect of referrals and additional clients over time.
Overcoming Challenges in Social Media Management
Liv has faced common challenges in the industry, including imposter syndrome and rejection during the cold pitching process. Despite receiving minimal responses initially, she learned to persist and refine her approach, ultimately securing clients that boosted her confidence in her abilities. This journey also included navigating difficult client relationships, which taught her the importance of clear communication and understanding client expectations. Liv emphasizes that while setbacks are part of the process, they often lead to new opportunities, reinforcing the need for resilience and adaptability.
Building a Diverse Business Model
Currently, Liv manages four monthly clients while expanding her services to include wedding content creation, a venture initiated to leverage her previous experiences and build a robust portfolio. Alongside her social media management work, she is exploring additional revenue streams such as workshops, coaching, and digital products aimed at educating small business owners on content marketing and management. She also emphasizes that her social media management career has laid the groundwork for a podcast focused on weddings, showcasing the versatility and opportunities available within the industry. Liv’s dynamic approach highlights the potential for social media management to serve as a launchpad for various entrepreneurial pursuits.
In today’s episode I chat to the wonderful Liv, from Lila Studios, about her journey to becoming a full time Social Media Manger, how she booked her first clients and how she is now growing & scaling her business.
Liv has a pretty cool story in that she managed to quit her job within just a few months of signing up for my programme - the Dishing Up Digital School. This all happened this year, so for anybody listening - it is not too late to get started as a Social Media Manager!
Liv is really showing you what is possible when you dedicate yourself to your dream and making it happen by putting in the work. There's so many golden takeaways and lessons to learn in this episode and I know it's going to inspire so many of you, so I hope you enjoy!
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