Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy From Side Hustle to Quitting Her Job in Just 4 Months! An interview with Olivia from Lila Studios
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Nov 24, 2024 Hear the incredible story of a social media manager who went from a corporate job to entrepreneurship in just four months. Discover the challenges of transitioning from fashion blogging to securing clients and building a successful freelance business. Learn about the importance of perseverance and networking in client acquisition, as well as the role of mindset in achieving business goals. This inspiring journey is filled with golden takeaways for anyone looking to chase their dreams!
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Liv's Journey to Social Media Management
- Liv's interest in social media management stemmed from her fashion blog, fashion label, and content creation experiences.
- These experiences naturally progressed into a career path after discovering Ellen Mackenzie's course.
Balancing a Side Hustle
- Side hustling alongside a full-time job requires strong organization and dedication.
- Liv managed this by working nights, weekends, and using to-do lists.
Gaining Initial Clients
- Liv secured her first paying client through cold pitching and supplemented her income with free wedding content creation to build her portfolio.
- Referrals played a significant role in her client acquisition as her business grew.