The GaryVee Audio Experience

Wait Til’ You See What We’ve Got Cooking | Empathy Wine Tasting

Jul 4, 2020
Join Tom Merwin, a seventh-generation farmer, and Nate, co-founder of Empathy Wines, as they pour out their passion for winemaking. They share the origins of Empathy Wines, the significance of their grape sourcing, and the challenges faced during major business transitions, including a sale to Constellation Brands. Listen in as they discuss innovative blending techniques, the impact of community in winemaking, and the evolving landscape of alcohol sales post-pandemic. It's a spirited discussion about friendship, entrepreneurship, and the beauty of wine!
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ANECDOTE

Instagram Partnership

  • Tom Merwin, a seventh-generation farmer, connected with Empathy Wines via Instagram.
  • This led to a partnership supplying Chardonnay and Chenin Blanc grapes.
ADVICE

Direct Outreach

  • Leverage social media for business connections, like Tom Merwin did with Empathy Wines.
  • Direct messages can be effective for reaching out to brands and individuals you admire.
ADVICE

Continued Support

  • Support businesses you believe in, even after acquisitions, to help them achieve their goals.
  • Consider increasing your support if you appreciate a product and want to see further growth.
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