Newsletter Operator Newsletters are DEAD
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Jun 3, 2025 Discover why traditional newsletter models are failing in today's media landscape. The host explores the evolution of newsletters and introduces the concept of 'Newsletters 3.0'. Learn about the need for innovation in content and audience engagement to improve revenue. This discussion highlights the limitations of old advertising strategies and offers fresh insights on building a successful media brand.
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Matt McGarry's Newsletter Journey
- Matt McGarry shared his experience growing The Hustle to millions of subscribers before acquisition.
- He has helped over 100 media companies add 10 million subscribers and generate $100M in sales.
Newsletter Business Evolution
- The newsletter model evolved in phases: 1.0 (2000-2012) with pioneers like Daily Candy, then 2.0 (2012-2022) with The Hustle and Morning Brew.
- Acquisitions and large subscriber growth marked these phases.
Newsletter Success Pillars
- From 2000-2022, newsletters succeeded by three pillars: good content, affordable subscriber growth, and advertising monetization.
- Profitable ad economics and low subscriber acquisition costs fueled rapid scaling.