Hiring & Building Strong Teams (Behind The Scenes at YAP Media) w/ Kate Ponzi (LST #117)

Mar 31, 2025

47:54

forum

Ask episode

view_agenda

Chapters

auto_awesome

Transcript

info_circle

Episode notes

Learn Speak Teach Episode #117 with Kate Ponzi.

Hiring the right people is crucial for building strong, successful teams. It requires a thoughtful and strategic approach to find individuals who not only possess the necessary skills but also align with the company’s values and long-term vision.

In this episode, we are joined by Kate Ponzi, Partner and VP of Social at YAP Media. Kate shares her journey of managing multiple roles and responsibilities, reflecting on her first day at YAP Media and the core values that shape the company’s culture.

Kate offers valuable insights into developing successful products and services, stressing the importance of understanding your audience and competitive edge. Additionally, she discusses strategies for maintaining strong client relationships and increasing retention.

In the conversation, Kate also dives into the hiring process, offering strategies for selecting top talent that aligns with your company’s mission. Moreover, she shares how she stays organized and provides practical insights on leveraging systems to streamline daily operations.

During this episode, you will learn about:

[01:27] How Kate juggles multiple roles

[04:58] Day one at YAP Media

[08:15] Core values of YAP Media

[14:05] Developing successful products & services

[14:39] Client retention

[18:55] Connect with Kate Ponzi

LinkedIn: https://www.linkedin.com/in/kateponzi/

YAP Media: https://yapmedia.com/

Masterclass: http://www.yapacademy.com

[18:53] LST #15 W/ Hala Tala: https://realbusinessconnections.com/podcast/hala/

LST #59 W/ Hala Tala: https://realbusinessconnections.com/podcast/halataha2/

[20:54] Hiring

[31:30] How to use emojis

[33:03] Outstanding content creators on LinkedIn

[38:48] How Kate keeps everything organized

[43:43] Get in touch with Kate

• LinkedIn: https://www.linkedin.com/in/kateponzi/

• YAP Media: https://yapmedia.com/

• Masterclass: http://www.yapacademy.com

Key Takeaways:

• Consuming content and information is not enough; you need to put the knowledge you gain into action. ~Kate Ponzi [10:20]

• To create a great product or service, you must understand the problem you are solving for your audience and recognize your competitive edge. ~Kate Ponzi [14:05]

• Maintaining regular contact with clients and building good rapport enhances customer retention. ~Kate Ponzi [15:04]

• “It’s easy to hire a good person; it’s difficult to hire a great person.” ~Kate Ponzi [20:55]

• “You do not rise to the level of your goals. You fall to the level of your systems.” ~James Clear [40:45]

People Mentioned and Other Resources:

1.Hala Taha: https://www.linkedin.com/in/htaha/

2. Alex Hormozi: https://www.youtube.com/c/alexhormozi

3. Leila Hormozi: https://www.youtube.com/@leilahormozi

4. Leila Hormozi: https://www.linkedin.com/in/leilahormozi/

5. Gary Vee: https://www.linkedin.com/in/garyvaynerchuk/

6. Chris Donnelly: https://www.linkedin.com/in/donnellychris/

7. Mel Robbins: https://www.linkedin.com/in/melrobbins/

8. Atomic Habits: https://bit.ly/41Pmkkg