In this episode of the WP Minute+, Matt chats with Katie Keith, co-founder of Barn2 Plugins, about her decision to diversify her WordPress-focused business by introducing Shopify apps. Katie shares insights into the challenges and opportunities of the WordPress ecosystem, touching on the increasing uncertainties surrounding WooCommerce and WordPress leadership. While Barn2 remains committed to its existing WordPress products, Katie discusses the strategic importance of venturing into Shopify to safeguard the future of her business.
In addition, Katie shares the thought process behind expanding to Shopify, including her team's excitement about the technical challenges and opportunities. She highlights how leveraging her WooCommerce knowledge helps identify gaps in the Shopify app market. Katie emphasizes the importance of a balanced approach to diversification while continuing to deliver quality in both the WordPress and Shopify ecosystems.
## Key Takeaways
### Marketing & Content Strategy
- Barn2's primary sales channels remain blog SEO and YouTube content.
- Diversification in content platforms (e.g., live streams and videos) is critical for adapting to algorithm changes.
- AI tools like ChatGPT are driving product awareness, with customers reporting purchases based on AI recommendations.
### The Decision to Diversify
- Increasing uncertainty in WordPress, especially with WooCommerce's "more in core" policy, prompted Barn2 to explore Shopify.
- Expanding to Shopify allows for greater business stability without compromising WordPress operations.
### Challenges of Diversification
- The Shopify ecosystem offers its own risks, including potential competition from core features.
- Team enthusiasm and readiness for technical challenges were key factors in the decision to expand.
### Community Insights
- Katie appreciates the collaborative and welcoming nature of both WordPress and Shopify communities.
- Leveraging networks on platforms like Twitter and insights from peers in both ecosystems have been vital for her business growth.
## Important Links
- *The WP Minute+* Podcast: [thewpminute.com/subscribe](thewpminute.com/subscribe)
- Connect with Katie Keith on Twitter/X: [twitter.com/KatieKeithBarn2](twitter.com/KatieKeithBarn2)
- Learn more about Barn2 Plugins: [barn2.com](barn2.com)