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The idea of the side hustle snowball focuses on using extra income to erase personal expenses progressively. This approach starts by listing monthly expenses from smallest to largest, allowing individuals to celebrate small wins as they eliminate costs, which can motivate further efforts. For example, reducing small expenses such as a $2 Dollar Shave Club membership can be achieved through cashback apps, paving the way for more significant savings over time. By framing the journey as a series of mini victories, individuals can build positive momentum that propels them toward erasing larger expenses.