The Rachel Hollis Podcast 864: MASTERMIND | The Way of the Influencer. Tips from the Best of the Best
Jul 16, 2025
In this insightful discussion, Amber Kemp-Gerstel, a former psychologist-turned-DIY guru, shares how she transformed her creative passions into a thriving career. Gracie Mercedes, a fashion blogger and actress, reveals her journey from MTV producer to influencer, emphasizing authenticity in a crowded space. Camille Styles focuses on the power of imperfection while building a lifestyle brand, and Love Taza, known as Naomi Davis, highlights the beauty of everyday adventures as a mom. Together, they offer powerful strategies for success in the influencer world.
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Amber's Big Blogging Break
- Amber Kemp-Gerstel transitioned from psychologist to full-time blogger after receiving a $18,000 offer for six posts.
- She strategically worked for free only for valuable brands like Martha Stewart Living to build her business.
Strategic Free Work Advice
- Work for free only if it benefits your long-term goals and choose brands wisely.
- Prioritize free work for reputable brands that align with your dream collaborations.
The Business Behind the Beauty
- Creating visually appealing content hides the considerable hustle behind it.
- Business skills and a solid plan are essential for sustainable influencer success, not just followers.
