Coach Business
178: Opt-ins, Freebies, and Lists, Oh My!
Jan 22, 2025
Discover why owning your content is crucial, as social media could vanish without notice. Learn how opt-ins and freebies can keep you top of mind with potential clients. Find out the importance of creating resources that truly help your audience. This insightful discussion encourages coaches to actively promote their offerings and highlights a supportive membership group aimed at achieving consistent income. Get inspired to take your coaching business to the next level!
11:04
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Quick takeaways
- Having an opt-in or freebie is critical for coaches to build meaningful connections and generate leads from their audience.
- Effective freebies must be tailored and readily consumable to directly address the unique challenges of a specific audience.
Deep dives
The Importance of Opt-Ins and Freebies
Having an opt-in or freebie is essential for coaches to connect with their audience and generate leads. These resources should provide genuine help, allowing potential clients to experience a transformation or solution to their problems in a short amount of time. For example, offering a specific guide or worksheet targeted at entrepreneurial moms seeking healthy snack ideas can effectively showcase expertise while establishing trust. The objective is to truly assist individuals rather than merely build a subscriber list for future sales pitches.
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