This week’s conversation is with Dr. Eric Johnson, a Norman Eig Professor of Business, and Director of the Center for Decision Sciences at the Columbia Business School.

He has been the President of the Society for Judgment and Decision-Making and the Society for Neuroeconomics.

His academic awards include the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, Fellow of the Association of Consumer Research, and an honorary doctorate in behavioral economics from the University of St. Gallen in Switzerland.

Eric’s research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing.

Among other topics, Eric has explored how the way options are presented to decision-makers affect their choices in areas such as organ donation, the choice of environmentally friendly products, and investments.

I wanted to have Eric on because I read his latest book, “The Elements of Choice: Why the Way We Decide Matters” – Decisions and microdecisions are one of our greatest human privileges. It is our choices that ultimately reveal who we are. Eric has spent his life understanding the frameworks for decision making – how we set conditions, and how conditions influence us.

You’ll be fascinated by what Eric has to share about decision making.

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