B2B Growth
You Haven't Tried these 5 Digital Marketing Strategies
May 14, 2024
Discover unconventional digital marketing strategies in this episode, including character building for brand persona, co-hosted commentary in B2B content, and empowering in-house creators for social media success. Learn how recognizable faces and engaging interactions with the audience can boost trust and engagement.
42:38
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Quick takeaways
- Developing personas for brand engagement with character building strategy.
- Leveraging co-hosted commentary for dynamic and engaging content creation.
Deep dives
Character Building as a Marketing Strategy
Character building as a marketing strategy involves developing personas or characters to enhance brand engagement. An example of successful character building is seen in Duolingo, where the mascot has become more recognizable than the brand itself, creating a unique and memorable brand identity. Additionally, building characters in a social media context, like Cool Carl for Sunday Cool, can significantly boost brand visibility and audience engagement.
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