ASOM Pod

EP36: The Great Discount Debate of eCommerce: Growth Strategy or Brand Killer?

Feb 27, 2025
The hosts dive into the Great Discount Debate, weighing whether discounts harm brand value or are a necessary evil. They discuss real-world examples of brands thriving without deep discounts, like bulk box offers during Black Friday. The conversation highlights the pitfalls of discounting, such as eroding consumer trust and brand equity. Creative alternatives, including influencer collaborations and community engagement, emerge as sustainable strategies. Listeners gain valuable insights into maintaining profitability while fostering long-term customer loyalty.
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1
Intro
00:00 • 2min
2
Casual Banter: Exploring City Rivalries Before E-Commerce Insights
01:34 • 2min
3
Navigating the Discount Dilemma in eCommerce
03:06 • 2min
4
The Double-Edged Sword of Discounting
04:49 • 3min
5
The Impact of Discounts on Brand Perception
08:16 • 2min
6
The Balancing Act of Discounting in eCommerce
09:51 • 11min
7
Innovative Black Friday Strategies
21:01 • 12min
8
The Consequences of Discounting in Branding and Marketing
33:27 • 2min
9
Navigating Pricing Strategies and Brand Loyalty
35:04 • 12min
10
Innovative Marketing Strategies in eCommerce
47:27 • 2min
11
Rethinking Discounting Strategies
49:01 • 11min