The Business Of Community Part 3: The Most Important Step For Community Building

The most important thing to get clear on when you're first launching a community is what exactly you're unifying people around. What's the core sense of belonging? I share examples of common denominators that you can use as a launching point to cultivate a positive, aspirational environment. I also touch on some of the layers of creating a strong emotional connection to your brand and explain why it's so important to constantly reinforce what you stand for.

In this episode we talk about:

• Questions to help guide the 'why' of your community
• The most powerful thing to create community around
• Why I don't believe creating community around a shared problem is the best angle to take
• A great litmus test for those of you who are building community
• The #1 way to organically scale your community

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Click HERE to text the word COMMUNITY to (602) 536-7829 and you'll be the first to know as soon as we drop the details of our Community Builders Mastermind and a really exciting training that I'm planning for December!

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