372. Profit Focused: Bootstrapped, Battle-Tested, and Winning in PI w/ Matt Aulsbrook

When Matt Aulsbrook moved to Fort Worth, he was riding the bus to DWI classes and sleeping on a blow-up mattress. No license. No law degree. No safety net. Today, his firm is one of the most active trial teams in Tarrant County, with an eight-figure practice built on profit discipline, not vanity metrics. In this episode, Matt breaks down how he bootstrapped growth, survived the lean years, and uses a simple KPI stack to keep his PI shop healthy in a brutal market.

You’ll learn:

• The real ROI timelines behind digital, radio, and TV (and how to know if your spend is actually working)

• The simple KPI mix that reveals whether your firm is healthy, overstaffed, or running too thin

• What high-performing intake teams focus on to consistently convert wanted leads

• Ways firms are using AI and mass-tort diversification to stay resilient in unpredictable markets
  

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