Is Personal Branding Effective, or A Waste of Time?

Do you nurture your online personal brand? Or is your brand simply your personality? Does your personality create your brand or does your brand create your personality? Tom Webster and I had a disagreement on this and the discussion was so compelling we decided to create some content around this in the form of a podcast. In fact, Tom characterizes personal branding as a "load of crap."

• What is the role of personality containment? Vulnerability?
• Is there a formula for a personal brand?
• Opportunities for power today that didn't exist 10 years ago.
• Creating transferable assets with a personal brand
• Are skills more important than "brand"?
• Should you be creating a personal brand in your current company?
• The Dark Side of personal branding
• Personal networking, weak links and business value

We also talk about the very real crisis of addictions to Facebook stickers, also known as Sticker Shock.

At this point you are probably nearly frenzied. Am I right? Let's get to the podcast!

Resources mentioned in this podcast: Tom Peters: The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! Christina "CK" Kerley

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