In this episode, Charlotte Cantrell, an ads expert, shares her extensive knowledge on creating effective ad campaigns for e-commerce businesses, particularly Etsy shops. 

Charlotte discusses her journey into the world of ads, the importance of investing in ads only when a shop is scalable, and strategies for starting and optimizing ad campaigns. She emphasizes focusing on best-selling products and advised against prematurely jumping into ads or boosting posts without a proven product market fit. 

The conversation also covers the benefits of working with an agency versus DIY approaches, and practical tips for leveraging various ad formats and platforms to boost sales.

In this episode, we discuss:

[01:41] Charlotte's Journey into E-commerce and Ads

[04:52] When to Start Running Ads for Your Etsy Shop

[06:20] Effective Ad Strategies and Budgeting

[10:25] Choosing the Right Platform for Ads

[25:10] Optimizing Ad Content and Formats

[27:12] Success Stories and Lessons Learned

[30:26] Evaluating Ad Spend and Average Order Value

[33:01] DIY vs. Hiring an Agency for Ads

Connect with Charlotte: 

Website: www.Inspired-ads.com 

Instagram: https://www.instagram.com/inspired_ads/ 

Want to get your $1 trial listing? Head to EtSEO and grab it today. 

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!