The Art of Selling Online Courses The Woman Who Built a $2.5M Course Business in 2 Years
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Charlotte Chaze went from making $28K working 60-hour weeks in a windowless basement lab to building a multi-seven figure online course business. She's made over $2.6 million helping thousands of people leave dead-end jobs for $76K+ data analyst careers.
Here's what makes her story different: While most TikTok creators with massive followings struggle to monetize, Charlotte cracked the code with 460,000 followers and an "anti-capitalist" business philosophy that actually increased her profits.
In this episode, we dive into how she transitioned from biomedical research to data analytics in under 4 years, why she prices her courses at $249 while competitors charge $1000+, and her TikTok strategy that actually converts when most creators make pennies. We also explore why focusing on product quality over profit maximization made her more money and her ambitious new $1.5 million crypto payment infrastructure startup.
Charlotte's target audience consists of bartenders, servers, teachers, healthcare workers - people who "hate their jobs and don't get paid enough." She's helping them land entry-level data analyst jobs averaging $76K, which is life-changing for people making $20/hour.
The biggest takeaway from Charlotte's story is that you can build a massive course business by genuinely caring about your students' success more than your profit margins. Sometimes the "wrong" way to run a business is actually the right way.Retry
🙋♀️ Learn more about Charlotte: https://breakintotech.com/about
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.