Get the official 30MPC Aligned Mutual Action Plan: https://30mpc.teamaligned.com/room/67a4ccb055dca14b5ff5be3a?avk=daf0c1b1e0bc

Quantifying business impact without triggering sales pressure is hard, but Meredith Chandler shows you exactly how to do it. From confident pricing to bulletproof ROI framing, this episode is a tactical masterclass.

🎙 ACTIONABLE TAKEAWAYS:

Use “Here’s why I’m asking” to frame quantifying questions as helpful, not self-serving
Every 2–3 questions, pause to show empathy and keep buyers emotionally engaged
Quantify time across four levels: direct time, opportunity cost, error cost, and ripple effect
Don’t oversell ROI, ask how much impact would justify the price, and anchor conservatively

MEREDITH’S PATH TO PRESIDENT’S CLUB:

Head of Sales @ Aligned
Head of Sales @ pclub
Sales Director @ CaptivateIQ
Head of Enterprise Sales @ SPIFF

RESOURCES DISCUSSED:

Let's cook together: Guacamole with Edson Diaz