Hey gang! I'm stoked to bring you my Twitter Spaces interview and Q&A with Ben Kovler, founder and CEO of Green Thumb Industries $GTII.

GTII is a cannabis MSO (multi-state operator) betting big on consumer brands in the recreational cannabis space. The company sports a $7B market cap and generates over $750M in annual revenue.

During the Spaces, I give Ben a more formal 1v1 interview about the business, long-term strategies, and how he thinks about branding. After that, we open the floor to live Q&A from those in attendance.

I can't thank Ben and the listeners enough. Listeners asked great questions and Ben was extremely generous with his time in giving us over an hour on a Labor Day Sunday.

If you like what you heard, give Ben a follow here.

Please note: I do not hold any GTII stock as of the date of this recording.

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Ep. 170: Seltzer Squad - Staying Sober In The City