Growing Your Audience on LinkedIn

Building an audience on LinkedIn is an effective strategy for siphoning connections from short-form social media platforms to long-term mailing lists. The focus should be on creating engaging content that resonates with the target audience and encourages them to explore deeper connections, like signing up for newsletters. By taking LinkedIn seriously and experimenting with various content formats, users can enhance their visibility and attract relevant followers. One effective approach is to analyze what successful individuals in the space are doing and incorporate those insights into one's own content strategy.