Ditching Hourly Pranav Kale - Reverse LinkedIn Interview
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Aug 20, 2024 Pranav Kale, a LinkedIn ghostwriter known for his clever posting strategies, shares insights from his unique reverse interview. He discusses how to expand audience reach on LinkedIn and convert followers into subscribers. The pair delve into navigating criticism while maintaining authenticity in personal branding. They explore the dynamics of LinkedIn engagement, analytics, and the importance of meaningful communication over attention-seeking behavior. Pranav also offers tips for introverts on how to engage effectively by focusing on providing value.
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LinkedIn Reached His Ideal Audience
- LinkedIn reached Jonathan's target audience of solo consultants better than YouTube or podcasts.
- Once he learned LinkedIn's
Controversy Without Purpose Is Hollow
- Being controversial works but is unsustainable if it's only to provoke engagement.
- Jonathan prefers 'benevolent snarkiness' that aims to help, not just trigger comments.
From Playing Empty Bars To Performing Where Crowds Are
- Jonathan compared playing gigs at empty dive bars to publishing work in the wrong place.
- He decided to bring his music to crowded places where people already were, which inspired his social strategy.