Cubicle to CEO 325. How Giving 10% Equity to One Employee Tripled This Business to 7 Figures
When a traumatic brain injury forced Jenny Groberg to step away from her company for two years, it could have ended her business.
Instead, it became the catalyst for exponential growth.
Jenny, founder and CEO of BookSmarts Accounting and Bookkeeping, handed day-to-day leadership to her manager, Emily, granting her 10% ownership of the business plus profit sharing. During Jenny’s absence, the company grew 30% year-over-year—scaling from $300K to seven figures in revenue annually.
In this case study, we’ll unpack how giving up control and ownership unlocked unprecedented growth, why empowering women became BookSmarts’ biggest advantage, and how Jenny turned adversity into opportunity to build an unstoppable company.
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