TED Radio Hour The price of creativity
111 snips
Nov 7, 2025 
Yancey Strickler, the co-founder of Kickstarter and a champion for the creator economy, shares insights on how creativity has evolved into a national priority. He discusses the historical investments that shaped today's creative culture and the impact of crowdfunding on connecting artists directly with their audiences. Yancey introduces the concept of the A-Corp, a new legal structure aimed at supporting artists financially. The conversation also explores AI's dual role in creativity, challenging norms while offering accessibility.
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Output Outpaces Economic Support
- The creator economy scales output but lacks stable support systems and income for most creators.
- High demand for content coexists with few sustainable pathways to pay creators fairly.
Pandemic Posting Became A Career
- Dancer Shivani Shah began posting during the pandemic and turned viral videos into classes and tours.
- She alternates between content creation and corporate work to maintain benefits like health insurance.
Formalize Creative Workflows
- Build legal and organizational structures to capture value and reduce burnout.
- Treat creative work as small businesses requiring systems for marketing, operations, and rights.
