Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management How to Use Instagram to Promote Your Listing
As the short-term rental (STR) space gets more and more competitive, hosts are looking to promote their listings beyond Airbnb. Joshua Hittinger leverages Instagram to generate buzz around his vacation rental and engage with potential guests. So, how can YOU use social media to market your listing?
Joshua is a new Airbnb host in northwest Arkansas. He and his wife relocated to the area near the Ozark Mountains 14 months ago and purchased an A-frame cabin with the intention of listing on Airbnb. After a year spent renovating the space and documenting the journey on Instagram, they are enjoying 85-90% occupancy just two months into their hosting career—in the off season!
On this episode of Get Paid for Your Pad, Joshua joins me to explain how he is using Instagram to promote his listing, turning followers into guests and growing his audience organically. He walks us through the process of finding and renovating the cabin and documenting the journey on social media. Listen in for insight around telling the story of your listing in the first five photos and learn how you might promote your vacation rental outside the Airbnb platform.
Topics Covered
The story behind The Lost Haus
- Relocated to NW Arkansas (potential for Airbnb)
- Found A-frame cabin for $140K
- Moved in and spent year doing renovations
How Instagram has helped Joshua’s listing
- Turns followers into guests
- Rank quickly on Airbnb front page
- 85-90% booked in off-season
The process Joshua followed to host on Airbnb
- Used FHA loan for first home ($6K down)
- Renovate room by room + document journey
- Put up listing 2 months before finished
How Joshua made interior design choices for the listing
- Different theme for each room
- Choose things WE love
How often Joshua posts on Instagram
- 2X per day to keep engagement high
- Take pics at turnover, post through week
How guests help grow Joshua’s following on Instagram
- Ask to tag @thelosthaus, use # in posts
- Introduces listing to guest’s followers
How hosting on Airbnb has changed over time
- Understanding search algorithm used to be enough
- Provide unique experience, promote beyond Airbnb
What Joshua might do to improve his listing
- Include photos of nearby lake, historic town
- Pictures of people EXPERIENCING listing
- Most attractive pic of each room in first 5
- Use quotes from reviews as photo captions
Connect with Joshua
Resources
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